Demographics on Social Networking Sites
Based on studies, 22% of the time spent on the web, is spent on social networking sites. But, it's interesting to discover the stats behind users of the social networks sites...Here are several interesting facts on social networking demographics.
Demographics by Age Do you know that the fastest growing demographic on Facebook are senior users above the age 65? This may come as a surprise for many people, however seniors are using social websites more than ever before. What are the reasons? Basically to be able to connect to family members, find people from the past or search for online support groups for concerns such as chronic illness. One of the most prominent age group on social media nonetheless, continues to be age group 25-44. Facebook has 46% of the company's users age 25-44, while the percentage for the same age group for Twitter is 57%. The age group 45-54 is consistently gaining ground on social networks. It is more dominant on Facebook that Twitter, with 26% and 18% respectively.
Demographics by Gender
Women surpass men for most activity. For example, on Facebook 54% of the users are female as well as on Twitter the percentage is 52%. However, on the professional side LinkedIn, 58,9% of the users are male. Google+, one of the newest sites, is totally ruled by men, with a whooping 74% of the users being male.
It is interesting to see that women and men have completely different sharing habits. Females are 600% more likely to share content associated with partying and eight times more likely to share one of their favorite love songs as well. Men however, are more likely to express feelings about parenthood on social networking sites than women are. Additionally, men are not afraid to project a more "nerdy" side on social networks than women do, since they are 10 times more likely to share stories about buying their first computer or about getting bullied when they went to school. Both women and men however, equally share content on career aspirations or more personal feelings such as self-doubt or worries.
Demographics by Education Level
Most users have a high education level. On Facebook, 26% of the users have a minimum of a bachelor's degree, while 55% claim having at least some college education. The education level is even higher for Twitter users, on which at least 37% have a bachelor degree and 49% have some college education. YouTube is also a site with high education level users. 51% have some college education and 26% of the users have at least a bachelor's degree.
Demographics by Income
LinkedIn is the online community site with the wealthiest users, since 71% of the users make at least 50K per year. On Facebook, 66% of the users have a salary of 25K-75K and on Twitter 52% of the users make at least 50K.
What is your opinion about this information? Are any of them surprising?
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