Marketing your business blatantly on most social networks will get you tossed in the social network slammer (read BANNED). You don't want to go there so follow these simple social networking rules to prevent that major social disaster!
Don't market your business on social networking sites.
Just don't. That's all. Don't market your business there, and whatever you do don't SELL your stuff there.
So, how do you present your business on social networks without marketing? Here's the answer you've been looking for:
Make friends first - get to know people. Offer ideas and suggestions, invite people to read your blog posts, if they're relevant. Include events that people really want to attend on your social calendar. Schedule a party, a coffee, or a gathering of friends and buddies so you get an opportunity to see what these people are interested in, if you don't already know them personally. Offer referral friends and buddies to your friends who might be interested in each other. Build connections and networks of friends who know friends. Create private groups and networks of friends who would love to know each other and could actually gain something from meeting other people in the group. Perhaps a REAL people event where they could all get together would be a good idea. Interact with other people on your social network outside the network and your personal wall. They'll want to see more of you than the group presentation you do to everyone else online.The more you get to know people, the better people will know you and the more they'll refer you to others. Be sure part of your 'relationship' online includes letting people know what you do.
Share your business links online - in your info, be sure your business links are visible and active. They should be able to click directly to your website. Occasionally mention your business goals online - share them with your friends. "Hey, I'm working to create two new client accounts, if you know anyone who needs an Iron Arm Jockey, send them my way." Ask for advice - where appropriate. "My Iron Arm Jockey wants to get married, but I can't find him a woman. Does anyone know a girl that wants to marry and Iron Arm Jockey?" Invite your readers to participate in your contests. "My Iron Arm Jockey is wrestling Jack Rabbits on Sunday, if you'd like to come watch, leave a comment. One lucky commenter will win tickets for two to visit the match." Hold an open event and invite readers to participate in your event. Invite readers to participate in your business. This works particularly well for writers who are giving their books a title or naming characters. A reader will market your product for you, if he or she named the leading character.Get involved with your readers and read their social media pages too. You'll want to know them really well!
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