Primarily, networking has several facets that companies have to deal with. While the main goal is to create a community of people who will benefit from and will be of benefit to the company, there should also be a deeper understanding of its essence. As defined, business networking is treated as a socioeconomic activity. Like minded individuals run the circle and each functions to come up with an enactment of a business prospect.
What are the main reasons why networking with your luncheon mates should go beyond exchanging pleasantries and extend to online relations? First and foremost, your business, apart from seeming familiar to people, should also at least bear a "face" or identity. While meeting people is always a relief, a business also has to be able to exist even when not physically present in areas it can reach. The internet is the perfect place to be in for when a business wants to explore networks despite geographical location.
Meanwhile, association is the key to immediately getting the attention of the audience. If you do get to meet people from the industry in person, the principle of "who you know" applies pretty well once you go your separate ways. Therefore, a follow up of the said meet-ups is the next big step you have to take to keep the business relations functioning and growing.
Going back to the basics, think of this situation:
You are a writer and you do have the talent in creating short fiction stories. At dawn, you are at your most creative, finishing up to three pieces per hour. You have the growing desire to expand, share the world how you view things. The problem is, nobody knows about you or your growing collection. How then will you make a living out of your skill?
This is exactly why entrepreneurs have to exhaust all efforts in building ties and connecting with like minded groups and individuals. The purpose of being present in real life and in the online market is to get your word out the fastest and easiest way possible, guaranteeing even better results compared to the years past.
To take advantage of the internet age means to gear up on social networking and use it as a tool for establishing friendships, and most importantly, business relations. Social media sites are now very open to catering to the needs of businesses and have optimized the online experience for entrepreneurs. Clearly, there is no excuse to miss out on this fun and effective way of making a business reach its potential!
Do you network more online or in person?
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